Property and renovations feature: Design, functionality can make or break a brand
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Whether it's a retail shop aiming to increase foot traffic, a hospitality venue seeking to elevate ambiance, a healthcare clinic pursuing comfort and efficiency, or an office space needing to inspire employees, a thoughtfully planned renovation has the power to transform a space - and the business within it.
When it comes to commercial interior design and fitout, Woodland Fitouts is a trusted name – and for good reason.
Woodland Fitouts Managing Director Michael Casablanca shares tips and tricks he has gained from more than 30 years in the industry.
What has the biggest impact when refreshing a commercial space?
First impressions count. Think about the waiting area of your medical clinic … is it inviting? Also consider the reception area in your office space, which is what customers and clients see first, or the view for customers as they enter your cafe or restaurant. In a retail environment, your best bang for buck is investing in changerooms and your point-of-sale counter because this is where customers will spend most of their time.
Do I need to invest in design?
Partnering with an experienced design company may seem like an additional cost to start with, but you will save money in the long run. You will reap the rewards of the designer's creativity, technical knowledge and industry insight. They understand how layout, lighting, materials and finishes can be curated not just for visual impact but also for functionality, flow and compliance with industry regulations. For businesses in sectors like medical and allied health, where both patient experience and hygiene are priorities, expert design guidance is essential. We partner with some of the best designers in the industry to ensure the design meets your fitout budget from the beginning – meaning there are no hidden or unexpected costs.
Why choose a fitout company over DIY?
Bespoke joinery plays a central role in commercial fitouts, offering custom-built solutions tailored precisely to the needs of the space. Woodland Fitouts has our own joinery factory in Brendale, where we can ensure quick turn-around and quality joinery that will last – especially in high traffic areas. Whether it’s handcrafted reception counters, display shelving, integrated storage, or seating, bespoke joinery ensures every inch of space is purposeful and aesthetically cohesive to align with your brand.
What else do I need to consider?
You may need to think about applicable legislation and permits as well as requirements from the shopping centre or landlord. At Woodland Fitouts, our projects managers take care of everything. Acting as the central point of contact, the project manager oversees timelines, co-ordinates trades, manages permits and approvals, and ensures the renovation progresses smoothly and efficiently. This is especially valuable for business owners who can’t afford unnecessary downtime or disruptions to operations.
How much does a fitout cost?
The cost of a fitout for an office, retail store, health clinic, cafe or restaurant will depend on factors including the size of floorplan, existing layout, joinery you require and level of detail you want. Woodland Fitouts can guide you on budget, using experience from thousands of projects, so you know from the beginning how much you need to make your dream space a reality.
Collaboration between our designers and Project Managers ensure everyone is on the same page in regards to your budget, timeline and project needs.
How long does an interior fitout take?
The timeline for a fitout project will be determined by the size of the project. For a basic fitout, we suggest allowing 12-14 weeks for design, through to manufacturing, and installation. One of the benefits of having a fitout company with its own joinery factory is the fast turn-around with bespoke joinery, meaning you get quality products that are designed and built just for your business without needing to wait on overseas deliveries and delays.
What makes Woodland Fitouts special?
We firmly believe our team is the best of the best. We have talented and dedicated tradesmen who have been with Woodland Fitouts for decades. They build quality joinery and are passionate about their craft.
Our project management team is highly experienced, having worked on countless projects across hospitality, medical, retail and commercial. We have a deep understanding of what each space demands.
What really sets us apart is that we partner with our clients to bring their vision to life. We are proud to be a family-owned company trusted by some of the biggest national and international brands. There is no better praise than when brands come back to Woodland Fitouts time and time again – some for more than 20 years.
Contact Woodland Fitouts to discuss your project idea. Visit woodlandfitouts.com.au or phone 3205 4188.
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Case study – Orange Sherbet
Woodland Fitouts has helped Orange Sherbet expand its brick-and-mortar footprint throughout Queensland during the past two years - growing from its Redcliffe waterfront flagship store, to now also having boutiques at Kawana, Chermside, Wynnum, Helensvale, and soon Toowoomba.
Orange Sherbet owner Katie Naprasnik says it is important to find a fitout company that acts like an extension of your own business and shares the same values.
“Woodland Fitouts truly understands what Orange Sherbet stands for - empowering women and creating an uplifting, welcoming space,” she says.
"Every store needs to reflect that energy and feel consistent with our brand, and the Woodland team has delivered that seamlessly every time - on time and on budget.
"Their attention to detail, communication and ability to problem-solve on the fly has been second to none. We have a dedicated project manager who understands our business, and what we are trying to achieve.
"Not only do Woodland Fitouts take care of the design, joinery, signage and all trades, they also take care of all the permits and requirements from the shopping centre, which means our team can focus on hiring and training new team members and building the excitement about our new boutique's opening.
"When you’re growing quickly, you need a partner who can keep pace without compromising on quality, and Woodland Fitouts has been that partner for us every step of the way.”