Spring Fashion: More than a fashion boutique

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Orange Sherbet customers, looking to refresh their look this season, now have more locations across South East Queensland to choose from.

The popular boutique, founded in Redcliffe in 2006 by Katie Naprasnik when she was just 16 years old, has grown significantly during the past 12 months – expanding from three to six locations.

Katie says Orange Sherbet’s range of women’s fashion, for sizes 6 to 26, and lifestyle products is now available at Redcliffe, Wynnum, Kawana Shopping World, Westfield Chermside, Westfield Helensvale and soon at Toowoomba.

“Each store has been carefully selected in locations where we felt there was not only a strong retail opportunity, but also a real community connection to our customer,” Katie explains.

“This leap of faith has been driven by both customer demand and our belief in creating inclusive, welcoming spaces for women of all shapes, sizes and backgrounds to shop with confidence.”

Katie says the new communities have embraced Orange Sherbet, which is more than a fashion boutique.

“In each location, we've felt an immediate connection with the local community. What’s been especially heartening is seeing how the expansion has transformed the way our customers interact with us,” she says.

“Previously, many of our customers would travel long distances to visit our Redcliffe store, sometimes only once or twice a year, but now, with more boutiques closer to home, we’re seeing familiar faces popping in weekly, which has created a whole new level of connection and community.

“At its core, Orange Sherbet is about confidence, inclusivity and community. We go beyond just selling clothes, we aim to make every customer feel seen, celebrated, and supported.

“Our focus on size inclusivity, wearable styles, and excellent service has struck a chord with women who often feel left out by mainstream fashion.”

Katie says expansion has been prompted by a strong shift back to in-store shopping.

“Customers are craving connection. They want to touch, feel and experience products in person, and be part of something more than just a transaction,” she explains.

“There’s something special about walking into a space that’s warm, inclusive, and thoughtfully curated, and that’s exactly what we’ve worked hard to create in each Orange Sherbet boutique.”

Redcliffe is where Orange Sherbet was born and continues to influence its direction.

“It’s more than just our flagship, it’s our home base, our testing ground and the heart of our community. The support from the Moreton Bay community over the years has been a huge part of our success, and we’ll always stay grounded in the values and connections that started right here,” Katie says.

Spring fashion in 2025 is all about fresh energy and effortless confidence.

“Our new collection features bold prints and floaty silhouettes designed to move with you and work across all parts of a woman’s day, from brunch to school runs and events,” Katie explains.

“A key focus is versatility and comfort, without compromising on style. Whether it’s lightweight fabrics, statement pieces, or layering staples, every item is designed to make women feel both confident and comfortable.

“Importantly, we now proudly offer sizes 6 to 26 across the entire range, so no one is left out of experiencing the joy of fashion that fits and flatters real bodies.”

Katie says new season styles strike a balance between comfort and statement-making.

“Women are drawn to pieces that feel good to wear and express their individuality and that’s exactly what this range offers. We’ve listened to our community and designed pieces that suit real women’s lifestyles, not just editorial shoots,” she says.

“One of the biggest shifts (since last spring) has been a continued move towards intentional, versatile fashion.

“Customers are investing in fewer pieces but want them to work harder which means quality, comfort and versatility are more important than ever.

“We’ve also seen a stronger focus on individual expression, with customers mixing and matching to suit their personality rather than following trends strictly.”

Check out the new range for spring instore at 113 Redcliffe Pde, Redcliffe, or online at orangesherbet.com.au