ADVERTORIAL
Businesses building or revamping their websites need to understand their audience and invest in quality copywriting, according to Web-Sta Web Design founder Karen Ahl.
Karen has seen plenty of changes in design and functionality, since she founded the business almost 19 years ago, but says these two essential elements continue to be commonly overlooked.
“It's easy to create a nice-looking website but if you don't first understand who it's for, then you can miss the mark completely,” Karen explains.
“Another common mistake is not investing in quality website copywriting. Google needs words to help with a site's ranking and the right words can help convert visitors to a site into sales.”
Web-Sta’s services include website design, hosting and website management, logo design, Search Engine Optimisation (SEO) and newsletter marketing. The team has an approach tailored to their clients’ needs.
“For some customers, their website serves to add credibility to their business when they lodge tenders/submit quotes, and for others their website is a major contributor to attracting leads and keeping their existing customers up to date which requires more involvement on our part,” Karen says.
“We also offer our Pick 'n' Mix Marketing package - it's a retainer package customised to whatever the customer needs that month. This could include business card and brochure design; SEO; email marketing, Facebook posts and cover image updates; Youtube videos; or Google Business Profile review scripts.”
When it comes to websites, Karen says visual appeal is vital.
“You definitely need quality visuals - photos and graphics - including a nice crisp version of your logo. Poor quality visuals make a website look glitchy or old,” she says.
“Other key elements are easy navigation; obvious ‘Calls To Action’ (i.e. buttons that direct users to buy or contact you); mobile phone responsiveness; and SEO so people can find your site online. There's no point having a great looking website if no-one can find you.”
Karen says other online marketing activities business should consider, include regular email marketing.
“It's still one of the most effective and most measurable methods of marketing around. It's also targeting your existing audience and prospects you are already aware of your brand so it can be more effective than random social media posts,” she says.
“We can help a little or a lot. The easiest thing is for business owners to visit our website to book a free call, and we can discuss their requirements.
“We explain everything in English. We want to make the process of getting and owning a website and marketing it as easy as possible.”
FIND OUT MORE
Visit web-sta.com.au
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