Who’s Who in 2022, Media and Influencers: Ngaire Stirling

Ngaire Stirling’s visionary website Brisbane Kids has earnt its reputation as the go-to for parents looking for everything to do with children in the greater Brisbane area.

While it’s a comprehensive guide for child-friendly activities, Brisbane Kids is also a powerful community of like-minded people, with more than 53 million pageviews since Ngaire launched it more than 11 years ago.

As well as leading the Brisbane Kids team, the Eatons Hill mother of three is on the board of Moreton Bay Region Industry and Tourism (MBRIT) and a director of the Moreton Bay Wildlife Hospital Foundation.
Ngaire has been on the board of MBRIT for almost five years and was involved with its predecessor, Our Village.

She was inspired to get involved by the grassroots events organised by Our Village, and is excited about the Moreton Bay Region’s evolution.

“I’ve lived here all my life – when it was Pine Rivers Shire I lived at Albany Creek,” she says

“Innovation is huge in the Moreton Bay Region – I’m really excited to see what the next generation does.”

About Ngaire Stirling

Ngaire bought the domain name for Brisbane Kids for about $100 more than 11 years ago.

“I bought it at 3am while I was breastfeeding – I didn’t really know what a domain name was, but I thought I would buy it and give it a go.”

It began as a vehicle for Ngaire sharing places she visited with her children, and has since evolved into a valuable resource for parents on a multitude of topics ranging from education, family-friendly holidays, health and support groups for families with special needs, to the lighter side of life with sections on bee jokes, Christmas food and craft and clever ideas for kids’ parties.

Ngaire’s justifiably proud of the site’s growth but says the essence of what she started remains.

“I just try and be consistent and remember what I’m here for, and that’s to be useful – it’s not about me,” she says.

“The website is there to be useful to parents.”

She says Brisbane Kids has grown with her children, aged 15, 13 and 11 years.

“As they’ve become teenagers, we have definitely added more content for that age group.

“It’s definitely changed my perspective, but a lot of my writers have younger kids,” Ngaire says.

“I think the future is probably continuing to build on what we’ve done and, with the Olympic Games coming up, becoming a visitor guide for families coming to Australia.”