Farmers' market freshness home delivered

Published 6:00am 28 November 2022

Farmers' market freshness home delivered
Words by Jodie Powell

A Redcliffe business is among the first to supply food for a newly launched farmers’ market that home delivers.

Health Bazaar, a regular at the Redcliffe Farmers’ and Artisan Markets, has joined Field Good - an online farmers market where fresh produce from local farmers and products direct from makers and market-traders – usually only found at a physical Farmers’ Market – are consolidated and delivered direct to customers.

Health Bazaar owner Ja Ja is joined at the weekly Redcliffe market by children Ely and Esmerell, with their stall selling spices, teas, honeys and other health food products.

He’s delighted to be able to reach more customers across Greater Brisbane and the Gold and Sunshine coasts through Field Good, with 173 Health Bazaar products ranging from beef and lamb souvlaki seasoning and macadamia honey to dark chocolate black tea and pomegranate molasses available for delivery on the website.

Field Good is the brainchild of Goodwill Projects Managing Director Mark Power, who manages 12 Southeast East Queensland Farmers’ Markets – including the Redcliffe markets - and more than 30 events annually.

“Many of our vendors at our markets and events are keen to grow their micro businesses beyond the markets they attend but struggle due to the barriers of start-up costs, overheads and delivery experience,” Mark says.

“Field Good gives them the platform to reach more customers and grow beyond the markets they attend.

“We wanted to level the playing field for our farmers as the nature of shopping has changed dramatically during the pandemic and they were missing out on the dramatic growth in e[1]commerce.”

Mark says online shopping has increased in Australia by 39 percent since 2019 and Field Good allows local micro and small businesses to compete with big national supermarkets and other retailers.”

Best of both worlds

“Everyone loves visiting a Farmer’s Market – because they know they are helping support local farmers, makers and traders in their small businesses and also because they get amazing produce at bargain prices compared to the supermarkets.

“People are hungry for better knowledge of who, when and where their food and goods are coming from and Field Good provides that transparency,” Mark says.

“And while many people want to shop at their local Farmer’s Markets regularly the reality of work, children’s sport, church and sleep ins can get in the way of getting there every weekend.”

Field Good delivers to Brisbane – including the Moreton Bay Region - the Gold Coast and the Sunshine Coast once a week, partnering with Home Delivery Service.

“We see 50,000 customers through our various markets each week, and many ask our vendors about their ability to deliver and order online, so we created Field Good to help them all grow,” Mark says.

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