Innovation to survive and thrive

Posted: 8am 13 Aug 2020

Necessity is the mother of invention and innovators in the Moreton Bay Region are well-positioned to grab any opportunities that emerge in a post-COVID-19 world.

They will be well-supported by Innovate Moreton Bay – a tailored program that connects local entrepreneurs, harnesses existing strengths and builds regional capacity in the innovation ecosystem.

It’s focused on positioning the region as the location of choice for entrepreneurs, innovators, exporters and investors.

Regional Innovation Co-ordinator Steve Butler says the program is backed by Advance Queensland’s Advancing Regional Innovation Program (ARIP) which ultimately aims to create jobs and turn regions like Moreton Bay into hubs for innovation and enterprise.

He believes the program’s role is more important than ever as businesses pivot to not only survive COVID-19, but hopefully thrive.

“Business founders are always having to adapt to a fast-changing environment. It’s the business owners in traditional services that are really feeling it,” Steve explains.

“The supply chain has been an issue for those relying on suppliers from China. And then there are those looking for the next opportunity.”

A key part of the program has been its network of innovators, entrepreneurs, investors, researchers and career advisors.

They have been in regular contact throughout the COVID-19 shutdown, offering advice and support.

“I’ve found it has brought the community together a lot more, reaching out and saying ‘how are you going?’. They’re looking after the network and genuinely care,” Steve says.

He and the team at Moreton Bay Region Industry and Tourism (MBRIT) have been working with innovators for the past two years to build a regional brand and stronger innovation ecosystem.

The aim is to make this region a location of choice for investors, innovators and entrepreneurs.

“We’re building on the region’s capacity and capability by creating opportunities that provide support to the region's founders and entrepreneurs,” Steve says.

A strong network with a collaborative and sustainable culture is key, as is increasing youth engagement via tailored programs and mentoring.

COVID-19 restrictions forced the Innovate Moreton Bay monthly social catch-ups to move online, but as they ease they will again be held at North Lakes Sports Club on the third Wednesday of the month from 3-5pm.

The shutdown did, however, fast-track the creation of additional online resources including podcasts and videos. These have offered practical tips on building resilience, digital marketing, training and much more.

Steve says his team will continue to create these resources in partnership with the experts who are part of the network, and those further afield.

“We’ll continue to provide a range of digital content so business owners can access it, no matter where they are in the region,” he says.



  • Register to come along to the next monthly catch-up on August 19 (and every third Wednesday of the month) from 3-5pm at North Lakes Sports Club
  • Check out podcasts and other resources on the website. Visit



Pool With a View at Bunya

When it comes to house design, steep blocks are challenging but thinking outside of the box can produce incredible results – just ask Steve and Szandi Swalling.…

Call to take action to preserve Moreton Bay for future generations

Australian Coastal and Marine Ecology's Mat Davis says the glistening waters of Moreton Bay are definitely inviting, but the future of its beauty is in our hands.…

More you might like:


Feature   •   13-8-2020  •   Kylie Knight

Innovation to survive and thrive

Necessity is the mother of invention and innovators in the Moreton Bay Region are well-positioned to grab any opportunities that emerge in a post-COVID-19 world.…

Local Stories   •   7-8-2020  •   Kylie Knight

Call to support genuine Aboriginal art

Overseas tourists may have disappeared, but demand for genuine Aboriginal art remains strong. So strong, Michael Connolly has opened a new Dreamtime Kullilla Art shop.…

Local Stories   •   4-8-2020  •   Kylie Knight

Business made of tough stuff

Belco Trailers at Brendale has weathered tough times before and is investing in technology to sure up its future during the COVID-19 pandemic.…

Local News   •   28-7-2020  •   Kylie Knight

Aussie music legend's rallying call

Powderfinger’s Ian Haug says These Days … are a time to support musicians. He’s doing his bit at his Camp Mountain studio, Up in the Airlock.…


Local Profile: Steve Wakerley

​Throughout the Moreton Bay Region, there are individuals who not only call the region home, but go above and beyond in their services to the community. Steve Wakerley is one of those people. …


National Recycling Week: How our region supports the cause

Our local hospitality and tourism operators in the Moreton Bay Region are very supportive of the war on waste and are proud to support National Recycling Week.…