Super Butcher reveals new location

Published 4:00pm 23 August 2022

Super Butcher reveals new location
Words by Ashleigh Howarth

Shoppers will soon have more choice when it comes to buying their meat with a new butcher to open in the region soon.

The owners of Super Butcher have revealed they will be opening their new shop at Morayfield Super Centre before the end of September.

This will be the company’s eighth store in Queensland, and second in the Moreton Bay Region. They already have stores located at Albany Creek, Ashmore, Birkdale, Browns Plains, Eagle Farm, Oxenford and Southport.

Super Butcher General Manager Joel Giacomantonio says he chose Morayfield following feedback from customers.

“We had a lot of customers shopping at our Eagle Farm store who told us they would love for us to open another store in Moreton Bay,” Joel says.

“Following that feedback, we did a customer survey asking people where they thought that store should be, and a lot of people told us they wanted to see one in Morayfield.

“We drove around the area for a couple of weeks to see what was available and we kind of stumbled across the site at the Morayfield Super Centre.

“It wasn’t even for lease at that time, but it was a great size and we thought this would be the best place to open our new store.”

Customers will be able to stock up on beef, pork, chicken, lamb and even a few cuts you won’t find on the shelves of your nearest supermarket.

“We sometimes stock game meat, crocodile, venison, bore and buffalo, just to name a few,” Joel says.

Being a new store, Joel says customers will notice a few changes and differences to other butchers.

“When customers walk through the doors, they will see a new design with some fresh aspects and different finishes you wouldn’t normally see in a butcher,” Joel explains.

“What we really want our customers to experience is the cold room, where they can walk in, stock up on some beef products and even have it cut for them by our on-site butchers.

“We want this to be a really cool experience for our customers, giving them control of what they want to take home and cook.

“Our meat comes from producers all over Australia, and we won’t just stock one brand, but a few, so people can have that choice.”

In addition, the store will also sell a wide range of products for your barbecue as well as rubs, seasonings, sauces and brines.

But what Joel is most excited about it the hot box lunch bar where customers can pick up some readymade snacks and meals.

“This has only been done in one of our other stores, but the hot box lunch bar will be selling things like homemade pies, sausage rolls, roast pork and roast beef gravy rolls, curries, fresh sandwiches – pretty much anything the guys can create in store,” Joel says.

“We will also have a sweet section selling croissants, tarts, Danishes and more.”

Super Butcher reveals new location

Creating more jobs

Joel has already begun looking for staff for the new store.

“We are currently looking to hire seven people from the Morayfield area which include butchers and apprentices, customer service representatives and two cooks to man the lunch bar,” Joel says.

If you are interested in applying, email [email protected] or phone 1800-BUTCHER.

Super Butcher reveals new location

A big grand opening

While an exact opening date hasn’t been settled on just yet, Joel says their grand opening will be a big one for the community to enjoy.

“We will have our grand opening sometime towards the end of September, so keep an eye out on our social media pages and website,” he says.

“There will be activities for the kids like face painting and balloon twisting, plus lots of opportunities to taste test our products.”

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