Warriors in campaign to score tourists

Published 9:00am 13 July 2022

Warriors in campaign to score tourists
Words by Kylie Knight

New Zealand Warriors NRL team players are starring in a new tourism campaign encouraging their Kiwi family and friends to Escape to Moreton Bay like a Warrior.

The Moreton Bay Region is the team’s home away from home, with players and staff based at Redcliffe’s Moreton Daily Stadium until the end of the 2022 season.

During their time in the region, they have had the chance to explore some of its best tourist attractions.

Some of these are featured in four videos starring players including Bayley Sironen, Wayde Egan, Chanel Harris Tavita, Euan Aitken, Bunty Afoa, and Aaron Pene.

The campaign funded by Moreton Bay Regional Council and created by Moreton Bay Region Industry and Tourism (MBRIT), is an opportunity to showcase the region to a new audience, particularly New Zealand travellers and Warriors’ fans.

It targets fans aged 25-50 years, ‘Grey Nomads’ aged 50-70 years, young people aged 20-34 years and the Brisbane visitor market – people planning a stay in Brisbane from Australia and overseas.

Moreton Bay Region Industry and Tourism CEO and Founder Shane Newcombe says having the Warriors based in the region for the season presented an opportunity for them to be ‘ambassadors’.

“They’ve had the chance to discover the natural wonders in our region, but also some unique experiences. The videos we’ve put together feature players enjoying some of those tourism drawcards and aim to inspire everyone else to do the same,” Mr Newcombe says.

|“My team tells me the boys were awesome to work with and really got into it. They really were great sports.”|

The Escape to Moreton Bay like a Warrior videos are being promoted on the Visit Moreton Bay Region website, via social media and by the Warriors to their members and fans as part of their sponsorship agreement with Moreton Bay Regional Council.

Players in starring roles

MBRIT’s Visit Moreton Bay Region team has produced four videos featuring Warriors’ players and key locations in the region. Bayley Sironen just may have missed his calling!

Escape to Ocean View Estates Like a Warrior – This video featuring Bayley Sironen and Wayde Egan takes a look at Ocean View Estates winery and the winning pairing of local produce and estate-made wines. The boys sample both!

Escape to Abbey Museum of Art and Archeology like a Warrior - Bayley Sironen and Chanel Harris Tavita take a step back to the Middle Ages, donning Medieval garb and brandishing swords as they tour Abbey Museum of Art and Archeology at Caboolture. There’s even a battle scene …

Escape to the Gantry like a Warrior - Bayley Sironen and Wayde Egan strap on their walking shoes and explore one of the Moreton Bay Region's popular picnic spots, hidden in the D'Aguilar National Park, the Gantry Day use area.

Escape Room Challenge - Euan Aitken, Bunty Afoa, and Aaron Pene have to use their powers of deduction to make their way out of a Moreton Bay Region-inspired escape room by passing a series of challenges.

Warriors in campaign to score tourists

Win your own escape to Moreton Bay Region

Visit Moreton Bay Region is giving one lucky adult the chance to retrace the footsteps of the New Zealand Warriors by winning an Escape to Moreton Bay Like a Warrior Stay and Play Package.

What you could WIN:

Overnight accommodation for 2x adults at a Moreton Bay Region hinterland location

Unwind in the Vines experience for 2x adults at Ocean View Estates

Brisbane Nature Tours through the D'Aguilar National Park for 2x adults

The Competition commences at 12.01am AEST on July 7, 2022 and closes at 5pm AEST on August 31, 2022.

Moreton Bay Regional Council Mayor Peter Flannery says he hopes to see a local win the prize.

|“International borders might be open and tourists might be flocking back to our region, but I always believe locals will be the best advocates for Moreton Bay and that’s exactly what we’ve seen with the Warriors,” he says.|

“So, get in now - you gotta be in it to win it. Better yet, get online to find an experience you’ve not done with the family and make that your plan this weekend. The hidden gems in our region are endless.

“That’s what locals backing locals is all about, as we get our region back on track through these tough times.”

To enter the competition, visit the website


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