Who’s Who in 2022, Business: Ellie Bakker, Splice Marketing

Published 3:15am 4 December 2022

Who’s Who in 2022, Business: Ellie Bakker, Splice Marketing
Words by Moreton Daily

Splice Marketing founder and director of marketing Ellie Bakker was named the Moreton Bay Region’s Entrepreneur of the Year for 2022.

She was also recognised as a finalist in two other categories – Businesswoman of the Year and Marketing Excellence.

About Ellie Bakker

Splice Marketing’s Ellie Bakker had always dreamt of owning her own business by the age of 30.

Hard work and a bold vision led Ellie to do just that – launching the healthcare marketing agency in 2017 at the age of 29.

It was that determination and tenacity that impressed the judges of this year’s Moreton Bay Business and Innovation Awards.

The Think2Be Entrepreneur of the Year award recognises and celebrates an enterprising individual, either a founder or owner of a business, who adopts new or innovative ideas to generate a new product, service, business process or enter a new market.

Splice Marketing focuses on improving people’s lives by ethically marketing medical devices and technologies, health and wellness businesses, and health non-profits.

Since the business launched five years ago, Ellie and her team have generated tens of millions of dollars in new business for a range of health businesses they work with across Australia.

They have also increased public access to quality health information by creating accurate, high-quality content for clients and getting Google to display it at the top of search results.

Accepting the award at the 2022 Moreton Bay Business and Innovation Awards, Ellie paid tribute to her team of 20, describing them as “absolutely incredible”.

Asked about her number one tip for anyone wanting to start a business, Ellie had this to say: “Just dive in – there’s never a good time to start, so just get started”.

She said the Moreton Bay Region was the perfect place to be in business.

“Really tap into the community, there’s so much support here, so much energy and so many events.

“Reach out to people, connect on LinkedIn, go to events in Moreton Bay and you’ll really succeed in business because everyone’s here to support everyone.”

Ellie said she was shocked to be crowned Entrepreneur of the Year.

“I’m so proud to win this award.

“It’s been a crazy five years in business.”

She was a finalist in the same category at last year’s awards, as well as in the Businesswoman of the Year Award.


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