Big picture view for Micro Australia

A business based in the Moreton Bay Region is working with customers and manufacturers to create promotional products which are environmentally sustainable.

Micro Australia is a family-owned business launched at Bunya in April with Director Glen Faulkner at the helm and his son Callum by his side driving digital marketing.

“It’s anything from coffee cups to uniforms and pens that can be branded,” Glen says.

Micro Australia works in tandem with the UK arm of the business run by Glen’s father Paul, which has been developing innovative and engaging promotional marketing products for more than 20 years.

Glen and his family have called Albany Creek home for the past 10 years and have become heavily involved in the Pine Hills Football Club during that time.

Being able to live and work in the Moreton Bay Region appealed to Glen and Callum, and they say the support they’ve had from Moreton Bay Regional Council, the Hills & District Chamber of Commerce, Moreton Bay Region Industry and Tourism and Innovate Moreton Bay has been invaluable.

It’s something the UK business has been in awe of.

“It’s been very invaluable for us to have that much support,” Glen says.

His team is working with manufacturers in Brendale, Sydney, Melbourne and New Zealand to create innovative and effective promotional products.

Customer focus

In Glen’s view, regular customer contact is needed to ensure clients’ needs are met and opportunities are not missed.

“You can look up on the internet to find someone to sell you a pen. We want to be an extension of their marketing team,” he explains.

The team is keen to work with clients to develop new ideas.

Most interest has so far come from charities, schools and government, but there had also been interest from the automotive and finance sectors.

Micro Australia has a focus on using sustainable products – those made from recycled materials and those which can be easily recycled – such as clothing made from recycled water bottles, and drink containers which can break down in a home compost bin.

Glen says these kinds of products have been expensive and difficult to find previously, but demand from the business community has prompted an increase in manufacturing and they are now more affordable.

Micro Australia is a member of 1% for the Planet, donating one per cent from each sale to environmental conservation projects.

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