Council's sweet Tim Tam deal

Published 10:44am 20 January 2021

Council's sweet Tim Tam deal
Words by Nick Crockford

Council meetings can no longer proceed in Moreton Bay Region without a packet of Tim Tam biscuits - specifically the new Moreton Bay Raspberry and Dark Choc variety.

The unanimous vote at the first Council meeting of 2021 takes effect from today with a “sweetner” for a member of the public attending meetings.

Tim Tam biscuits have been a made-in-Australia icon for more than 50 years, so getting our region etched in history like this is an achievement to be celebrated says Mayor Peter Flannery.

Farming families

The Mayor says this would not have been possible without the efforts of the McGruddy families in Caboolture who collaborated with Arnott’s to create this new flavour: local berry growers Richard and Melissa McGruddy, and Aussie grown frozen fruit producers at My Berries Stuart and Allison McGruddy.

“I know Arnott’s launched three other new flavours, but Moreton Bay Raspberry and Dark Choc is the only one I can remember. It’s definitively the best!” says the Mayor.

“For as long as this biscuit is available on Australian shelves, we’ll have a packet here to give to someone in the crowd attending our Council meetings. No exceptions, no excuses.

Sweet offer

“So, if you’ve not come along to watch a Council meeting for a while, maybe we can sweeten the deal for you with the promise of tasting this luxe new Tim Tam flavour?

“As soon as COVID restrictions lift we want to see locals back in the Chamber, following Council proceedings.

"A packet of these Tim Tam biscuits will be given to each Australia Day Award recipient next week and to our new citizens at Citizenship ceremonies as well as other events.”

Council's sweet Tim Tam deal

Perfect climate

Moreton Bay is one of the largest raspberry farming regions in Australia and its climate means raspberries can be grown all year round.

Caboolture-based My Berries collaborated with Arnott’s to create the flavour sensation.

Owners Stuart and Allison McGruddy live, work, and raise their family in the region. “The quality of the fruit here is second to none,” says Stuart.

In the beginning

“My dad and elder brother Richard brought the first raspberry plant over from the USA and created a farm that grows the most delicious raspberries in the country.

“I’m so proud to be able to continue what they started and to develop new and exciting ways to share our berries with our fellow Aussies.”

Tim Tam Marketing Manager Matt Grant said he expects strong demand for the new flavours in the Tim Tam Crafted collection.

“Australia couldn’t get enough of last year’s Crafted Collection, so we hope it will be the same in 2021, especially when communities get around their local flavours” he says.

There’s more news here.

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