Search:



Mushroom jerky reaction to pandemic

Posted: 4pm 03 Aug 2020

Ingenuity and quick thinking saved Samford Valley Mushrooms when COVID-19 first hit and it’s produced a tasty new product and a whole new market.

Madi Leicester and Mitchell Bignell had ramped up to full production and had only been selling mushrooms for about a year, when Australia went into pandemic lockdown.

They had spent two years researching and building up their farm, so facing a collapse in orders so soon after going to market was a hefty blow.

Rather than give up, they looked at the excess produce they had and found a way to not only use it but extend its shelf-life.

What they did

Madi and Mitchell started marinating and dehydrating mushrooms to create mushroom jerky – a nutritious and tasty snack that has a 6-12 month shelf-life.

The venture started with small batches to see how the jerky sold, but word of mouth, social media and the support of locals soon pushed demand to unexpected heights.

And a revamped website enabling online ordering helped this side of the business as well as the existing fresh and medicinal products.

“We were in a pretty scary position and didn’t know how things were going to work out. It just went through the roof,” Madi says.

She says a return to shopping locally and supporting local producers is a big part of their success story.

“We’ve had immense support, especially from the Samford community,” Madi says.

“It was almost like the whole community banded together to shop local and it hasn’t dropped off.”

How’s it looking now?

Samford Valley Mushrooms cut production for two months, particularly during the period cafes and restaurants were closed but many have since reopened and the orders are flooding back in.

As a result, Madi and Mitchell returned to full production in early June and now have back orders.

“We are definitely one of the fortunate ones. I have friends that have lost businesses and lost jobs. We’re very thankful for the support that’s kept us going,” she says.

“It’s reiterated the value of community. We wouldn’t be here without them. We love what we do and the community we’re connected with.

“COVID has been a blessing in disguise for us it’s been hard but we’ve been able to focus on the positives rather than the negatives.”

Visit svmushrooms.com.au

Share

Trending

COVID-19 update: August 22

Queensland taxis, ride-share vehicles and limousines will be required to have the Check-In Qld app in just over a week to boost contact tracing, as the state records no new COVID-19 cases in the past 24 hours...…

Strong sales prompt new apartment release

Second stage of Mirada at Suttons Beach released…

More you might like:

Trending

Local News   •   15-9-2021  •   Kylie Knight

1000 Jobs on offer at Brisbane North Jobs Fair

Looking for a job? Head along to the Federal Government’s Brisbane North Jobs Fair this Friday, where 1000 jobs will be on offer. …

Local News   •   14-9-2021  •   Kylie Knight

Taking on The Sudsy Challenge

Paul Schokker knows what it’s like to live on the streets. It’s not something he shared with everyone … before agreeing to take on Orange Sky’s The Sudsy Challenge. …

Local News   •   13-9-2021  •   Kylie Knight

Taking fundraising to new heights

Joel Dulhunty is hoping to raise more than eyebrows as he cycles 500km in the lead-up to Redcliffe Hospital Giving Day on his penny farthing.…

Local News   •   10-9-2021  •   Kylie Knight

Magpie swooping season: what you need to know

Male magpies are in full swoop this time of year as they protect their young from predators of all shapes and sizes. We share some tips from an expert on staying safe and some things you might not know about the birds.…

Local News   •   10-9-2021  •   Kylie Knight

Former Bullivant mansion sells for record price

It was one of two ‘his and hers’ mansions on the waterfront at Redcliffe built by vitamin king Vaughan Bullivant and his former wife Carmel in the early 2000s, before being sold in 2014. The plantation-style home has just been sold again for a record price. Check out the photos.…

Local News   •   9-9-2021  •   Kylie Knight

Warriors lock in Redcliffe base

The Vodafone Warriors have announced this morning that they will be based in Redcliffe for the 2022 NRL season. Here’s what we know…

Your free local community newspaper, home delivered fortnightly.

Read Latest Edition

Close