Program a boost for Moreton Bay small businesses

ADVERTORIAL

Up to 1000 small businesses in the City of Moreton Bay will receive six months’ free access to digital marketing and finance tools, thanks to a City of Moreton Bay partnership with Constant Contact and Xero.

The City of Moreton Bay Business Boost Tech Essentials Program will help businesses grow customers, boost profits and strengthen cash flow with digital tools, training and tailored support.

Mayor Peter Flannery says efficiency is critical to small business success.

“This program is about helping local businesses grow, streamline processes and improve cash flow,” Mayor Flannery says.

“Just one extra weekly sale from existing customers could save $5.1 million in lead generation costs across our business community. Altogether, this initiative has the potential to deliver up to $14 million in benefits for local businesses.”

The program supports Council’s commitment as a Queensland Small Business Friendly Council to ease pressure on business owners and build capacity.

Former Queensland Small Business Commissioner Dominique Lamb welcomes the initiative.

“If a business understands its financial position, it is 80 per cent less likely to become insolvent. That’s why programs like this are so important. City of Moreton Bay continues to show it understands its small business community and delivers practical initiatives to help them thrive, not just survive,” she says.

Constant Contact Vice President Asia Pacific Renee Chaplin says time-poor small businesses often struggle to keep up with marketing while juggling tax and cash flow.

“Leveraging technology to drive growth and customer loyalty not only works, it’s good business. Through this partnership, small and medium businesses now have six months of free access to marketing and finance tools that support scalable, sustainable growth.”

Small Business Association of Australia Founder and CEO Anne Nalder says the program comes at a critical time.

“To survive in a constantly shifting economy, small businesses must focus on sales, cost savings and profitability. This initiative provides valuable, free access to the finance and marketing tools needed to do just that.”

Jules Wood, owner of Little Sleepover Co, is excited to join the program.

“Getting the business off the ground was exciting but I realised I need to build skills in two key areas: understanding the numbers behind running a small business, and using social media and marketing in a way that feels authentic and effective,” she says.

Business Boost Tech Essentials Program

• Open to businesses operating in City of Moreton Bay with an ABN that are new customers to both Constant Contact and Xero
• Eligible businesses receive six months’ free access to any Xero business plan, a Constant Contact Lite plan, free onboarding, and local customer support

• Eligible businesses also receive a Premium Design Service to create a custom-branded email template + invitations to marketing workshops, training and events exclusive to the program

• The program is available to the first 1000 local businesses who apply.

Apply now at constantcontact.com/partner-offer/city-of-moreton-bay