Discover Christmas in the Moreton Bay Region

Search:



STEM Punks finds silver lining in challenging year

Posted: 7am 05 Jan 2021

The same passion and drive that saw Samford’s STEM Punks win a Moreton Bay Region Business Successful Start-up Award in 2019 has seen them identify and embrace opportunities brought about by the challenges of COVID-19.

With the aftermath of the pandemic ruling out the 2020 awards, we’re shining a light on superstars from previous years and asking … what are they up to now?

CEO and founder Michael Holmstrom says STEM Punks, which provides children and adults with a mindset of innovation, creativity and entrepreneurship to enable them to solve the problems of tomorrow today, initially struggled with the outbreak.

“At the beginning of COVID there was a tough few weeks – we lost eight months of revenue in two weeks,” Michael explains.

Silver lining

“But COVID was probably the best thing that ever happened to our business.

“The strategy was always to expand to online – last year we had massive growth, but it was face to face.”

He says the need for the educational STEM (Science, Technology, Engineering and Mathematics) programs delivered by STEM Punks intensified as the magnitude of COVID-19 set in, with students working from home online and traditional classroom learning on hold.

“Schools had a bigger need than ever for the content – the only issue was how to reach them.

“We had to work out how we could maintain our brand promise of delivering content.”

Nimble response

The result was STEM Punks Live, which delivered 24 free episodes across eight weeks.

“It was free – it was the right thing to do,” Michael says.

“We had to learn very fast – we didn’t know how to do streamed content and video production – the first episode was a bit cringy,” he laughs.

Now, STEM Punks has two – soon to be three – studios producing content for audiences around the world.

In a little over six months, STEM Punks grew well beyond humble beginnings as a garage start-up to a leading global educator, but Michael says the ethos remains the same.

Broader reach

“We have always provided content for good outcomes,” he says.

“By doing this online, now we can do it at a better price point and reach the home market, schools and internationally.

“We have always prided ourselves on doing a lot of regional work, but that’s very costly because of the travel.

“Without those costs we can reach more people.”

New audiences

STEM Punks’ core customers have always been schools, but they now provide school holiday programs, as well as serving up content to kids after school.

“It’s great for kids who don’t want to go out and play sport,” Michael says.

So, what’s next?

“In society we swing towards extremes – all online or all in person.

“Human connection is needed now more than ever, so we need to move towards a hybrid program.”

Michael says STEM Punks has been successful because it has held true to its core values, and not been afraid of failure.

“The difference between successful people and those who are not is actually having a crack at something.

“Dare to fail.”

Find more business news here.

Share

Trending

Bid to unclog streets near Redcliffe Hospital

Redcliffe Hospital management will encourage staff to use the onsite carpark and parking restrictions will tighten in surrounding streets, following a meeting with residents on Saturday.…

Big plans for award-winning holiday resort

Sandstone Point Holiday Resort has been "even more successful” than its owners expected, said director Rob Comiskey after winning one of this region's top awards.…

More you might like:

Trending

Business News   •   24-11-2021  •   Jodie Powell

Tenacity pays off for software company

JESI’s dedication to keeping remote workers safe has been recognised at the Moreton Bay Region Business Excellence and Innovation Awards. Find out how they do it……

Business News   •   23-11-2021  •   Moreton Daily

Gallery: 2021 Moreton Bay Region Business Excellence and Innovation Awards

Almost 500 people came together at the Moreton Bay Region Business Excellence and Innovation Awards night at the Eatons Hill Hotel. See the photos……

Business News   •   23-11-2021  •   Jodie Powell

Brendale business shines at awards

International success Solar Bollard Lighting has won the region’s top gong for Exporting Excellence. Owner Mike Arieni says the Moreton Bay Region’s a magic place to be……

Local News   •   23-11-2021  •   Nick Crockford

Big plans for award-winning holiday resort

Sandstone Point Holiday Resort has been "even more successful” than its owners expected, said director Rob Comiskey after winning one of this region's top awards.…

Local News   •   23-11-2021  •   Nick Crockford

Tribute to 'dream team' after winning region's top award

Staff were the key to Sesame Lane Care and Kindergarten’s success at the 2021 Moreton Bay Business Excellence & Innovation Awards.…

Local News   •   23-11-2021  •   Nick Crockford

Winner Therese goes "above and beyond" for everyone

Therese Thomson, a service manager at Sesame Lane Care and Kindergarten, goes “above and beyond” for everyone – even mystery shoppers!…

Your free local community newspaper, home delivered fortnightly.

Read Latest Edition

Close