Taking Moreton Bay’s story to the nation

Published 6:00pm 4 August 2022

Taking Moreton Bay’s story to the nation
Words by Jodie Powell

The magic of Moreton Bay’s hinterland and coast will be streamed to the nation in two episodes of the Channel 9 lifestyle program My Way.

My Way showcases stories from tourism operators and business founders.

Moreton Bay Regional Council this week approved a proposal to enter into an agreement with the program to produce two shows focused on the area in the 2022-23 financial year.

Chief Economic Development Officer Paul Martins told this week’s Council meeting the arrangement was a “fantastic opportunity to promote and showcase our beautiful region to our target audience”.

“This My Way TV show takes place during the September-March period, so it’s a filler when the NRL season goes into remission and it’s usually telecast on a Sunday afternoon to a predominantly east coast audience, but certainly a national audience,” Mr Martins said

“The opportunity is that each show has four stories, five to seven minutes in length and as a result the Moreton Bay region would have eight stories, plus general theming over two episodes.”

Mr Martins said the episodes would highlight the breadth of attractions the region had to offer.

Abundant opportunities

“The initial vision is to have one show that goes up the hinterland and another show that would come down the bay area, down the coast line and it would give us the opportunity to launch our 2023 events calendar.

|“It would give us the opportunity to showcase our providers and our experiences that might not get as much attention as they deserve.”|

As part of the deal, Council will have access to the program’s content, with the opportunity to repurpose it for other promotional campaigns.

While the cost of taking part in the program is confidential, Cr Brooke Savige (Div 1) said it was far less than the estimated $650,000 in airtime value taking part was expected to generate.

The audience reach of My Way is expected to be more than 575,000 people for the television show, with additional reach through Channel 9’s social media channels.

“While we can’t go into detail, it’s important for the community to know it’s a considerable reduced rate and one that reflects very good value for money,” Cr Savige said.

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