Search:



Thriving coffee culture has bean Neli's inspiration

Posted: 9am 13 Jan 2020

ED THOMAS reckons that he was not passionate about coffee until Janelle and his wife moved to Sydney in 2002 where they found themselves in a "significant coffee culture"

They first saw coffee being roasted there and dared to dream that one day it was something they could do.

In 2006, they returned to the Redcliffe Peninsula with the idea in their minds and they took the plunge in 2008 to launch Neli Coffee at Clontarf.

Investment banking was Ed's background and Janelle's was in hospitality. But that didn't stop them, they started with a roaster and a small counter.

“We bobbled along until we got an idea of what we were doing,” Ed recalls.

During the day, Janelle ran the business while Ed continued working in finance, switching to shorts and t-shirts after a day in the office and roasting coffee until 11 pm, four days a week.

He says he could only sustain this for a short time, before having to give up working in finance and commit working full-time in the coffee business.

“A few things went our way and I was able to throw that career in the bin and start again. That was in 2012,” he says.

Ed, Janelle and their team have since worked hard to build a reputation for roasting and delivering high-quality specialty coffee.

“Our aim has always been to try to source the best coffee we can and do as little to it as possible so the coffee itself shines, not what we’ve done to it,” Ed says.

Ed likens the search for quality coffee beans to purchasing different cuts of meat and says the coffee will never taste good if beans are not of the highest standard.

Over the years, their work has created a top five list of countries of source – Brazil, Ethiopia, Columbia, Indonesia and Papua New Guinea.

Ed and Janelle supply a large number of cafés with Neli Coffee, have a strong relationship with their wholesale and retail customers and run a busy café on site.

“We’ve never had ambitions to be the biggest. We’ve always wanted to be as good as we possibly can be,” Ed says.

This year, they launched their second brand called Moreton Bay Coffee Co (MBCC), which embraces their coastal position and has an environmental focus.

“We wanted to start a green brand,” Ed explains.

They have added a second roaster, which is fuel-efficient and environmentally friendly, and they use the recyclable packaging.

Ed says the new brand was well received on the market and they had positive reviews on how the coffee tasted.

“People take coffee very seriously. I’m lucky to be in an industry where people recognise quality,” he says.

“The biggest thing is we enjoy what we do. It’s challenging and rewarding but it’s not like we’re pulling teeth or giving someone bad news. When someone comes in they’re after a coffee. We’re a place of happiness.”

Ed says Brisbane has now far surpassed the coffee culture that captured his imagination all those years ago in Sydney.

“I think Brisbane has some of the best coffee anywhere, around Australia and the world,” he says.

To learn more about Neli Coffee visit nelicoffee.com.au

Share

Trending

Dream setting for boxer’s debut

While Jeff Horn and Tim Tszyu are preparing for their high-profile bout at Townsville’s new stadium, Bray Park boxer Vegas Larfield will be making his professional debut in the same ring, in front of the same big crowd. It’s a dream come true.…

Makeover planned for CREEC

A nature-based playground, a new picnic hub and new meeting rooms could be included in an upgrade of the Caboolture Regional Environmental Education Centre (CREEC) under a draft masterplan released for the precinct.…

More you might like:

Trending

Local Stories   •   8-1-2018  •   Kylie Knight

Why Buying a Chook is More than a Transaction

Ingrid Dimock comes close to being a mother hen to “her girls” and firmly believes buying a chook should be an experience, not a transaction.…

Local Stories   •   9-2-2018  •   Kylie Knight

Building Concrete House Took Grit, Determination

Brunella Novello says she adopted the "just watch me" mantra to overcome obstacles during building her dream home in Ocean View, northwest of Brisbane…

Local Stories   •   9-2-2018  •   Kylie Knight

Easter Camping: Plenty of Options in the Moreton Bay Region

Camping can be as rough, comfortable or luxurious as you wish and there are plenty of options in the Moreton Bay region, regardless of your preference. …

Local News   •   14-2-2018  •   Kylie Knight

Craft Beer Industry Booms in Moreton Bay Region

Hannah Honnef may have German heritage and grew up on a vineyard, but she says her decision to join the beverage industry was not inevitable.…

Local Stories   •   14-2-2018  •   Kylie Knight

Moreton Bay's fishing tips

David Bateman enjoys fishing in Moreton Bay and it seems he's not alone with half of all Queensland's recreational anglers going to the same place every year.…

Local News   •   8-3-2018  •   Kylie Knight

It's a long way to the top if you want to rock with the best

When the likes of Prince and the Beach Boys performed at the Eatons Hill and Sandstone Point hotels safe to say industry insiders and outsiders are surprised.…

Your free local community newspaper, home delivered fortnightly.

Read Latest Edition

Close