Who’s Who in 2022, Community: Fecility Abell

Felicity Abell, founder of The Bush Bundle, has been recognised for her efforts in donating everyday necessities to farmers and those living on outback stations.

Having grown up in a rural community herself, Felicity knows how hard it can be for people in these areas to have access to health and wellbeing products.

She also knows many of the items she delivers are products that farmers would not buy for themselves, such as coffee, tea bags, lollies and chocolates.

“Living out there, it’s a whole different way of life. It’s not like here in the city where we can go to the shops any time we want and buy whatever we want,” Felicity told Moreton Daily in June.

“For those farmers, they don’t have the luxury of visiting their nearest town or city a lot. Some of them might only go in every few weeks and only buy what they need, never once treating themselves to anything.

“That when I started thinking about the Bush Bundles. I thought there was a real gap in what farmers wanted to buy, over what they absolutely needed to buy.

“I wondered how I could get these cool things we can get in the city quite easily and cheaply out to the farmers.

“I started doing some research and straight away I knew I was onto something.”

Felicity has travelled thousands of kilometres across outback Queensland and New South Wales to deliver the Bush Bundles.

Going above and beyond to help those living in rural communities has not gone unnoticed, with Felicity being nominated for a number of awards.

Felicity was nominated for the Moreton Bay Australia Day Awards in 2022 and 2023 for contribution to the community, as well as nominated as a “Woman to Watch in 2022” by Women Beyond 40 magazine.

In 2022 she also received a gold award for the Hustle and Heart Category for the ROAR Success Awards.

This awards program is nationwide with hundreds of applicants.

About Felicity Abell

Felicity Abell is the founder of Bush Bundles – an organisation that collections donations of self-care and complementary items to send out Australian farmers and graziers.

Items that are collected include hand towels, lip and hand care products, soaps, shower scrubs, shower gels, moisturisers, hair products, roll on deodorants, herbal tea or tea bags, coffee, lollies, licorice, socks, boot covers and handkerchiefs.

Felicity feels these are all products people in the bush wouldn’t buy for themselves because they spend all their money on the day-to-day running of the farm.

That is why she also likes to include a few treats, whether that be blank cards the farmers and graziers can write on and send to their friends and family, as well as puzzle books, notebooks, stationery, mindful colouring books, pencils and card games, like Uno or trivia.

All the donations are placed in shoe boxes and placed in random mailboxes in rural communities across Queensland and New South Wales.

There are times when Felicity will receive a request for a Bush Bundle, which she happily makes, and she also can do bulk drops to a community following a natural disaster.