New plans to lower apartment block

Published 5:00am 18 July 2023

Traders In Purple is taking the unusual step of applying to lower the height of approved plans for a 15-storey apartment building at Woody Point.

A development application (DA) will be lodged today with Moreton Bay Regional Council to reduce the height by five storeys at 2-8 Gayundah Esplanade.

Traders In Purple say the move is in response to lifestyle changes which have “accelerated since the COVID pandemic”.

Rather than one building of mostly large three-bedroom apartments, the plan is for two scaled down buildings of nine and 10 storeys with 175 apartments of varying size and layouts.

Traders In Purple says a 20-metre separation of the two buildings will create a “substantial view corridor” and allow more sunlight to apartments, gardens and swimming pools.

Director Charlie Daoud said the decision to revise the DA was influenced by its Lasail development at Newport, and Marin, under construction on Scarborough beachfront.

“We believe the revised design, offering greater diversity of apartments, will produce a superior outcome for our future residents and the broader community,” Mr Daoud said.

“At Lasail and Marin, launched in the shadow of the pandemic, we introduced two-bedroom apartments to diversify the offering and meet market demand from a wider group of buyers.

“The success of both projects convinced us we should consider inclusivity alongside a premium offering on this very rare ocean-facing site.

“Locals with long-established ties to the area who want to downsize to a luxury home in the place they know and love, will have more attainable options in our new proposal.”

Traders In Purple’s completed developments on Scarborough waterfront include Vave and The Scarborough, with the new residential project Marin under construction.

At Woody Point, Traders In Purple recently launched sales at Orilla, a development of 32 luxury apartments, all with direct water views.

Lasail in Newport, was completed earlier this month and at Margate, Traders In Purple produced the luxury Bathers Beachside and developed The Sebel Margate Beach.